Social Media: Thinking Cup is doing it right.

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It's morning somewhere." That's something that we all know, but don't ever think about. I like to think of tweets as "mini-thoughts," and that definitely was one. Some marketers may say, "well it was only favorited once so who cares?" But the reality is, not everyone responds via social media and not everyone who will respond follows through. Creativity is something people appreciate. We read hundreds of tweets from brands a day, saying the same things in the same ways. The Thinking Cup may not know how many more people came in that late afternoon, but they also may not know how many people wouldn't have.

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